wired 96.3 gone

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wired 96.3 gone

Post  dusktiger on Sat Nov 17, 2012 4:40 am

so bear and i were talking yesterday about how wired is now off-air. they switched back to Santa FM like they were the first week they went live, cause they fired all the staff and are changing from a contemporary hits station into a "classic hits Cruz 96.3" station some time in January. joy. another clone of Magic and C95, just what we need; cause yea, the city so doesn't want to hear new music that's actually newer than some of the socks in our dressers.

tried to look for the reason why for the shutdown, and all that came up on about 20 news sites was they're being tight lipped and the assumption is the ratings at the end of the fall quarter were too low.

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Re: wired 96.3 gone

Post  Lore Weaver on Sat Nov 17, 2012 5:32 am

Most radio is ass because most music is ass.

Nikki Minaj puts a lot of people out of work.

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Re: wired 96.3 gone

Post  Roland on Sat Nov 17, 2012 8:03 am

Katy Perrys not bad.

That said, 50% of the time all I get to listen to is the Wiggles on repeat.

Toot toot chugga chugga

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Re: wired 96.3 gone

Post  ScottRadom on Sat Nov 17, 2012 9:06 am

96.3 sucked. It died because it made no money because people realized it sucked and wouldn't advertise on that station. They went broke, 'cause they sucked.

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Re: wired 96.3 gone

Post  Timbo on Sat Nov 17, 2012 2:02 pm

If you go broke because you sucked the government bails you out, right? That's how capitalism works!

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Re: wired 96.3 gone

Post  ScottRadom on Sat Nov 17, 2012 2:14 pm

Timbo wrote:If you go broke because you sucked the government bails you out, right? That's how capitalism works!

Let's hope so Tim. Let's hope so.

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Re: wired 96.3 gone

Post  dusktiger on Sat Nov 17, 2012 2:30 pm

gay community will be in an uproar that the city's anti-gay now cause of this; wired was the only pro-gay station that would support the gay community.

thinking about it gives me a headache.

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Re: wired 96.3 gone

Post  System Commander on Sat Nov 17, 2012 4:27 pm

The city is anti gay? Im so confused by whats happening in this non 40k related thread Smile

Local radio is pretty awful across the board..

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Re: wired 96.3 gone

Post  ScottRadom on Sat Nov 17, 2012 4:29 pm

So Robyn you're saying ALL Saskatoon radio is gay?

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Re: wired 96.3 gone

Post  Rhaevyn on Sat Nov 17, 2012 7:05 pm

Pandora and a vpn bouncing off Seattle solves the radio problem.

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Re: wired 96.3 gone

Post  Roland on Sat Nov 17, 2012 8:18 pm

As far as Saskatoon being anti-gay, hmmmm

Hahahahhahjahjajhha lol rotflmao

Southern US. Do not compare. Saskatoon is infinitely more open minded.

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Re: wired 96.3 gone

Post  Lore Weaver on Sat Nov 17, 2012 8:51 pm

dusktiger wrote:gay community will be in an uproar that the city's anti-gay now cause of this; wired was the only pro-gay station that would support the gay community.

thinking about it gives me a headache.

Hah...

Really? Being that there's an openly gay council member that continually gets re-elected with high-margins of victory, I'm inclined to disagree. Pride parade goes off without a hitch too, oh ya, and same-sex marriage is legal here. Not to say that there aren't issues, but you'll never get rid of all the bigots.

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Re: wired 96.3 gone

Post  dusktiger on Sat Nov 17, 2012 9:39 pm

talking to others about it, some are also guessing it was the 'language' on the station, but i've listened to regina stations (wired was owned and run by the same company that runs all the regina stations, btw) and they will openly cuss and make sex jokes without getting in trouble. wired was a much tamer station compared to their other ones.

in the end, the axing of the station doesnt affect me since i have XM; just means i'll never bother switching to a radio station now since my xm has alot more new music and less stupid DJ morning talk

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Re: wired 96.3 gone

Post  ScottRadom on Sat Nov 17, 2012 9:45 pm

There is no guessing! You can call off the detectives! They were not succesful at generating revenue, so they pulled the plug. There really is not another layer to peel from this onion.

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Re: wired 96.3 gone

Post  Timbo on Sun Nov 18, 2012 12:47 am

What about this pro/anti-gay conspiracy? Now I'm intrigued.


Last edited by Timbo on Sun Nov 18, 2012 12:45 pm; edited 1 time in total

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Re: wired 96.3 gone

Post  gluvzer on Sun Nov 18, 2012 2:46 am

Intriguing Thread... I wish I knew more! There should be links for the 20 news sights that were investigated over this......

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Re: wired 96.3 gone

Post  dusktiger on Sun Nov 18, 2012 11:10 am

Leader Post
Reddit
Star Phoenix
Radio West
National Post

there's 5. the rest y'all can google.

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Re: wired 96.3 gone

Post  Lore Weaver on Sun Nov 18, 2012 11:30 am

Fair enough.

I disagree with the "performance based" bit though. As a political operative, we get to see their demographics and their target audience so we can direct advertising at people.

We *had* selected Wired to reach out to Women, but here's the kicker, they were *CHEAP* compared to the other stations. The target demographic was quite focused, so it made sense.

You'd expect that if they're undercharging for their ad's, that they have to in order to get revenue in the first place, not a good sign for radio. I strongly suspect it had nothing to do with their ties to the Gay community, but that's how it'll be perceived by some sensitive people.

In a free-market world, when you don't sell your product, or your business doesn't do well, it doesn't make it (well... in theory anyway, stupid bail-outs)

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Re: wired 96.3 gone

Post  Guest on Sun Nov 18, 2012 11:59 am

Do radio stations file yearly income statements?

If so that would prove or disprove the $$ theory

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Re: wired 96.3 gone

Post  ScottRadom on Sun Nov 18, 2012 12:17 pm

They were not making money!!!! This is not a theory! If they were making money they would still be on the air! How is this even a discussion!?!?!

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Re: wired 96.3 gone

Post  Lore Weaver on Sun Nov 18, 2012 12:21 pm

ScottRadom wrote:They were not making money!!!! This is not a theory! If they were making money they would still be on the air! How is this even a discussion!?!?!

QFT! I said this with too many words :-P

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Re: wired 96.3 gone

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